OH!Plays was some of our best and most ambitious work of all time. We pushed the limits of the devices and ourselves. I couldn't be more proud of the team.
Steve Polacek
Co-Founder @ Eight Bit Studios
Client
Oh Boy Sports, LLC launched Oh!Plays, a groundbreaking sports highlight maker and video editor app, in June 2017. Designed for sports enthusiasts, Oh!Plays puts a professional-grade video editing tool in the palm of users' hands, enabling them to create compelling sports highlights directly from their smartphones.
Overview
The inception of Oh!Plays marked a significant step in the evolution of sports media creation. The app was developed to cater to the growing demand for easy-to-use, mobile-friendly video editing tools among sports fans. With features allowing users to pick photos or videos, choose themes and music tracks, and add effects effortlessly, Oh!Plays aimed to revolutionize how sports moments are captured and shared.
Ask
The challenge was to launch Oh!Plays as an innovative and user-friendly app that would stand out in the mobile app market. The focus was on delivering an intuitive user experience, rich in features and functionalities, to enable users to create professional-quality sports highlights with ease.
Solution
Oh!Plays was developed with a suite of advanced editing tools that were simple to use yet powerful in functionality. The app included diverse themes, music tracks, and special effects, tailored to enhance the sports video editing experience. Key features like slow motion, fast motion, freeze frame, and various filters were integrated, along with social sharing capabilities, to enable users to share their creations instantly.
Results
Launch of a user-friendly and feature-rich sports video editing app.
Introduction of unique editing tools and effects catered to sports fans.
Seamless integration with social media for easy sharing of sports highlights.
Discovery & Strategy
Initial Discussions: Engaged in strategic discussions with Oh Boy Sports to capture the vision and objectives for the Oh!Plays app.
Feature Planning: Collaborated in defining the app's scope, including wireframes, design, and innovative feature sets.
Competitive Analysis: Conducted a thorough review of competitors to ensure Oh!Plays offered unique and superior capabilities.
Branding Design: Supported the development of Oh Boy Sports’ website and contributed to the overall branding strategy of Oh!Plays.
Experience Design, App Development
Technical Development: Focused on robust app development, ensuring performance and a seamless user experience.
User-Friendly Interface: Prioritized the creation of an intuitive interface, enriching the app with a feature-rich sports video editing experience.
Innovative Features: Introduced unique video reaction functionalities, incorporating the concept of 'Social Currency' into the app.
Marketing Support & Launch Support
Marketing and Promotion: Developed a marketing website and social media materials to promote Oh!Plays.
Legal and Compliance Support: Assisted in patent documentation, aligning the app's launch schedule with legal requirements.
Launch Support: Assisted in launch planning and readiness for the app store release on iOS and Android.
