The Ask: Create an engaging digital experience to showcase their first ever API Suite, which includes numerous data services related to consumer trends, media consumption, purchase habits and more.
The Results: Nielsen launching this API Suite is pretty big deal in the world of larger to medium size CPG companies. This was one, if not the very first, digital data innovation for Nielsen, ever. Our application has been presented at trade shows to demonstrate to Nielsen clients how they can use the Nielsen API’s to create data visualizations using these API’s. The overall response was their clients want to buy the app that we designed. The app itself was never intended to be sold or distributed of course.