Navigating Mobile Insurance: Allstate and Eight Bit Studios' Collaborative Journey in UI/UX Design Enhancement

”Knowledgeable and experienced, Eight Bit Studios was instrumental in accelerating the project timeline. They worked quickly and effectively to accomplish all goals.”

Tom Dell'aringa

Senior Manager User Experience @ Allstate


Allstate is a leading insurance company, well-known for its comprehensive range of products including auto, home, life, and business insurance. Established in 1931, Allstate has grown to become a symbol of protection for millions of customers, offering innovative solutions tailored to meet the diverse needs of its policyholders. With a longstanding reputation for excellence, Allstate stands at the forefront of the insurance industry, continually adapting to the evolving market and technological advancements to provide the best service and support to its customers.


Recognizing the need to stay ahead in a rapidly evolving digital landscape, Allstate sought to enhance its consumer mobile experience. The company's commitment to innovation and customer-centricity led them to explore emerging technologies and design approaches that could elevate their mobile offerings. By seeking external expertise, Allstate demonstrated its proactive approach in leveraging outside knowledge and skills to supplement their in-house expertise, ensuring their mobile applications not only met but exceeded user expectations.


Allstate approached Eight Bit Studios for assistance in developing a user-focused design system for their mobile application. They required a partner to help accelerate this process while working collaboratively with their in-house team. As a part of this endeavor, Allstate aimed to integrate cutting-edge features like drive tracking for rate adjustments and develop modular multi-policy capabilities.


Eight Bit Studios provided a comprehensive solution that included deep discovery, design systems development, and billing flow design. They worked hand in hand with Allstate's Design and UX team, acting as an extension of their product team. This collaboration involved a feedback loop where Eight Bit would pass on their work for in-house usability testing with Allstate's users, then refine the designs based on this feedback before handing it over for backend development.


  • Successful development of a new user-focused design system for Allstate's mobile application.

  • Leveraging Google's Material Design, the team designed, prototyped, and animated a refreshed version of the app.

  • Launched the newly designed app on time, helping Allstate exceed their mobile growth goals for the quarter.




Eight Bit Studios engaged in collaborative sessions, planning sprints, and setting clear directions for the project's first phase.


The team worked on prototyping and animation, focusing on simplicity and effectiveness. Regular collaborative sessions ensured consistent progress and alignment with Allstate's vision.

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