Design can make or break a startup product. Users decide within seconds whether your app feels trustworthy, intuitive, and worth their time. Yet many founders treat design as an afterthought — something to add after the code works.

If you're looking for a UI/UX design agency that actually understands startup products, here are 8 firms worth considering — ranked by their relevance for early-stage companies.

1. Eight Bit Studios

Location: Chicago & Dallas, USA

Best for: Non-technical founders who need design and development under one roof — so the people designing the product also build it.

Eight Bit Studios is a product studio that handles UX design, UI design, and full-stack development as an integrated service. The design team works directly with developers from day one, which means designs are always buildable and budget-realistic — no "design fantasy" handoffs that blow up in development.

The studio has shipped 100+ apps over 15+ years, specializing in mobile (Flutter) and web (Rails) products for startups and growth-stage companies. They also offer fractional CTO and product strategy services, making them a single partner for the full journey from idea to launched product.

  • Design approach: Integrated with development — designers and developers work together, not in sequence
  • Startup experience: 15+ years, 100+ apps, Inc. 5000 four consecutive years
  • Other services: Development, fractional CTO, product strategy, MVP builds
  • Notable clients: Vivid Seats, Allstate, Cars.com, Field Museum, BenchPrep
  • Pricing: Project-based, typically $30K-$75K for MVP (design + development)

Learn more about our design and development services

2. Thoughtbot

Location: Boston, MA (fully remote team across North America and Europe)

Best for: Early-stage startups and B2B SaaS companies that want a technical design partner to go from idea to launched MVP quickly.

Thoughtbot has been around since 2003 and has shipped 1,000+ products. They combine human-centered design with deep technical expertise — they build what they design. Known for their Product Design Sprint methodology and open-source contributions.

  • Design approach: Product Design Sprints, user research-driven, builds what they design
  • Startup experience: 20+ years, 1,000+ products shipped
  • Other services: Full-stack development (Ruby on Rails, React)
  • Notable clients: Harvard Business Review, GitHub, Vimeo, Etsy, MoMA, Disney, DigitalOcean
  • Tradeoffs: Not a branding shop — pure product focus. Primarily a Rails/React stack, which may not match every project.
  • Pricing: Most projects start at $50K+

3. Fueled

Location: New York City (offices in London, Chicago, Los Angeles)

Best for: Startups and fast-growing companies that need a polished, launch-ready mobile app with strong UX.

Fueled is one of the most recognized mobile app agencies, with 300+ employees and a strong track record in consumer-facing mobile products. They also created Fueled Collective, a coworking space housing 40+ startups, keeping them embedded in the startup ecosystem.

  • Design approach: End-to-end digital strategy, UX, and native mobile design
  • Startup experience: Deep — coworking space with startups, mobile-first heritage
  • Other services: Native and React Native engineering, AI, cloud infrastructure
  • Notable clients: Warby Parker, The New York Times, Harvard, Mayo Clinic, Google
  • Tradeoffs: $75K minimum project. Quality can vary depending on the team assigned.
  • Pricing: $75K minimum, $150-$200/hr

4. Clay

Location: San Francisco, CA (remote-first)

Best for: Tech startups and SaaS companies that need high-end visual design paired with strong UX — especially in fintech and emerging tech.

Clay is a design agency known for award-winning visual work. Co-founders lead dedicated, senior-level teams with no junior hand-offs. They helped Earnin secure $100M+ in additional VC funding after redesigning their app.

  • Design approach: Senior-led teams, cross-disciplinary, high visual polish
  • Startup experience: Works with growth-stage startups and enterprise tech companies
  • Other services: Design-focused — may hand off to your dev team for implementation
  • Notable clients: Meta, Google, Slack, Coinbase, Stripe, Uber, Samsung
  • Tradeoffs: More design-focused than engineering-focused. Premium pricing.
  • Pricing: $10K-$150K+ per project

5. Ramotion

Location: San Francisco, CA (70+ person distributed team)

Best for: Startups that need branding and product design as a unified system — logo, brand identity, and product UI designed together.

Ramotion is one of the few agencies that combines brand identity design with product UI/UX. They crafted Stripe's iconography system and have 15+ years of experience with recognizable tech brands. Startup clients have raised $1B+ collectively.

  • Design approach: Integrated branding + product design
  • Startup experience: Tiered startup packages, portfolio of well-funded startups
  • Other services: Brand identity, design systems, motion design
  • Notable clients: Salesforce, Netflix, Stripe, Adobe, Mozilla, Snapchat
  • Tradeoffs: Design agency, not a development shop. You need separate engineering resources.
  • Pricing: Startup branding from $3K-$7.5K. Full product projects $50K-$150K+

6. Designli

Location: Greenville, South Carolina

Best for: Non-technical founders who need a dedicated product team to design, build, and launch their first app or SaaS product at an accessible price point.

Designli was born from a startup (Applits) and understands the founder journey. They assign full-time, dedicated teams (no freelancers) to each project. Ranked #1650 on the Inc. 5000 list in 2025.

  • Design approach: Collaborative, founder-friendly, AI-augmented (30% faster delivery)
  • Startup experience: Founded by startup founders, 100+ startup clients
  • Other services: Full development, solution labs (2-week discovery sprints)
  • Notable clients: Mostly SMBs and early-stage startups
  • Tradeoffs: Smaller agency with less brand recognition. Less suited if you want Fortune 500 pedigree.
  • Pricing: Starting at $13.8K for a 2-week solution lab. Most accessible option on this list.

7. Work & Co (Accenture Song)

Location: Brooklyn, NY (nearly 400 employees globally)

Best for: Growth-stage companies that need world-class digital product design for high-visibility, high-traffic consumer products.

Work & Co has been named to AdAge's A-List, Fast Company's Most Innovative Companies, and Digiday's Agency of the Year. Acquired by Accenture in 2024, which adds enterprise scale but may dilute the boutique DNA.

  • Design approach: Senior-led, dedicated teams, one project at a time
  • Startup experience: Limited — sweet spot is growth-stage and enterprise
  • Other services: Strategy and development alongside design
  • Notable clients: Apple, IKEA, Google, Epic Games, Mailchimp, Nike
  • Tradeoffs: Post-Accenture acquisition means more enterprise process. Not suited for scrappy MVPs. Premium pricing ($50K-$250K+).
  • Pricing: Estimated $50K-$250K+

8. IDEO

Location: San Francisco, New York, Cambridge MA, London, Shanghai

Best for: Well-funded companies tackling complex, ambiguous product challenges where the solution isn't yet clear.

IDEO literally invented "design thinking" and "human-centered design." They have nearly 50 years of experience solving complex design challenges. However, the firm has contracted significantly (from 725 employees in 2020 to under 400 in 2023) and is in a period of reinvention under new leadership.

  • Design approach: Design thinking, human-centered design, deep research
  • Startup experience: Limited for early-stage — better at strategy and research than shipping MVPs
  • Other services: Innovation consulting, organizational design, service design
  • Notable clients: Apple, Kaiser Permanente, Ford, Sephora, Logitech
  • Tradeoffs: $180K-$1.2M+ per engagement. 3-6 month timelines minimum. Better at strategy than shipping code.
  • Pricing: $20K-$40K per specialist per month. Engagements run $180K-$1.2M+.

How to Choose the Right Design Agency for Your Startup

If you need...Consider
Design + development in one teamEight Bit Studios, Thoughtbot, Designli
High-end visual design (fintech/SaaS)Clay, Ramotion
Brand identity + product design togetherRamotion
Mobile-first design expertiseFueled, Eight Bit Studios
Most accessible budgetDesignli, Eight Bit Studios
Enterprise-scale product designWork & Co, IDEO
Strategic design thinking and researchIDEO

What to Look for in a Startup Design Partner

A few things that matter more than portfolio screenshots:

  • Do they push back? A good design partner challenges your assumptions. If they just make whatever you ask for look pretty, they're not adding strategic value.
  • Do designers and developers work together? If design is handed off to a separate dev team, things get lost in translation. The best results come from integrated teams.
  • Do they understand constraints? Startup design means designing within budget, timeline, and technical constraints — not designing a fantasy and hoping the developers can figure it out.
  • Can they show startup results? Ask for case studies of products they've designed for early-stage companies. Enterprise portfolio pieces look impressive but don't prove they can work at startup speed and budget.

Looking for a design partner that also builds the product? Talk to us about your project.