By getting in a room with our team, we will bring to light your objectives and the challenges ahead. We start to break it all down into smaller bits to find awesome opportunities while identifying goals, desired outcomes and a shared product vision. Discovery is primarily workshop-based, but we often use elements of Design, UX and Technology to move things along. Let’s see what’s possible when we put our heads together.
What problem are we solving?
Who will be our users/customers?
What are the key features and benefits?
Is this feasible and what are the risks?
Who are our competitors?
What do we need to learn?
What assumptions need to be tested?
Business Model Canvas Generation
Documenting Biz Problems / User Needs
Competitive / Comparative Analysis
Scoping and Risk Assessment
Startup Pitch Documentation
Timeline: 2-4 weeks
The tech landscape is always changing and sound advice can be hard to come by. It’s important to seek out different perspectives to inform your technical decisions. We offer guidance on all software matters, backed by years of experience and current industry trends.
Languages, Platforms and Architecture.
Code audits and reviews
Hiring + Training
Implementation Best Practices
User Research + Validation
Timeline: 3-6 weeks
After the initial Discovery Diagnostic, there’s always more to learn and research in order to form a solid strategy. This is where our UX strategists dig in and uncover the insights, findings and recommendations to plot the path ahead.
We take a user-centered approach that requires us to listen to the voice of the user, observe them in the context of their own environment, and learn from their feedback, insights and behaviors.
User research helps to clarify a vision of a future state of a product by helping to generate a view into who our users are and what problems we need to solve.
User validation allows us to test an experience to gain a user’s perspective on a products shortcomings and benefits with the goal of improving the product through analysis and iterative improvements.
What can we learn?
What research methods should we use?
What's the ideal solution?
How many users will we need to profit?
In what time frame?
Is my problem big enough?
Will customers pay for my product?
Are we selling to the right customers?
User Validation and Insights
Product Backbone Creation
Key Metrics and KPI Identification
Backlog Creation and Refinement
Branding + Design Systems
Timeline: 3-4 weeks
If you’re working on a new product or revamping an existing one, you’ll need a brand that embodies strong core values and positions your product properly in your market. This will be strengthened by a well-crafted design system to achieve a consistent look and feel throughout the experience.
What’s the brand story?
What’s the vision and mission?
What words describe the brand?
What personality should the brand have?
How will we test brand perception?
What design choices evoke this brand?
Brand Elements (Logo, Fonts, Colors)
Voice and Tone
Design Systems (Iconography, UI Kits & Pattern Sheets)
Design System Documentation
Agile Design + Development
With a clear vision, research-backed strategy and branding in place, our team can be fully unleashed to bring this software product to market. Using an agile approach to design, development and quality assurance, we break down features and tasks into iterative sprints that line up with our release strategy.
Story Map Development
Timeline: 4-8 weeks
Working collaboratively, our team tackles each sprint bit x bit, solving for every feature by hitting the whiteboards, creating clickable prototypes and gathering feedback from users and stakeholders. We want to create the most engaging and effective experience for the people who will be using your product.
High Fidelity Designs
Interaction Design (IA, annotations, flows)
Responsive Web Design
Native Mobile Design
Native Tablet Design
Content Production (Videos, articles)
3D modeling and Character Design
Animation and Micro-Interaction
Engineering + QA Testing + Deployment
Timeline: 2+ months
The challenge of getting apps to look and function consistently across operating systems and devices is not for the faint of heart. That’s why hiring the right team is so important. We take pride in our craft and are conscientious when it comes to code quality and thorough testing. There is no such thing as bug-free code, but with the right checks and balances, our team is able to navigate the complexity of building apps in today’s fast-paced mobile environment.
Native App Development
Maintenance + Support
Live software needs to be managed, maintained and supported. We will work with you to put together the right approach and team to meet your needs. This would typically include a maintenance plan and service-level agreement for monitoring and responding to issues as well as ongoing product management for evolving the product through future updates. We can also transfer the assets, documentation and knowledge to your in house team to take on these responsibilities.
iOS/Android update preparation
Metrics Tracking + Reporting
A/B Test Setup
Product + Release User Feedback
Product + Release Client Feedback