“Their creativity, flexibility, and empathy also set them apart from the competition.”
Len Marchese, CEO, Kenechi
Their creativity, flexibility, and empathy also set them apart from the competition
Kenechi is a dynamic platform offering accessible resources for youths, young adults, parents, guardians, and youth organizations. It aims to assist individuals in uncovering their true purpose and embarking on a fulfilling life journey.
Kenechi™ comprises video streaming technology and a website that provides personal learning and development content and services. The platform is designed to connect users with personalized learning experiences that are engaging and enjoyable.
Kenechi enlisted Eight Bit Studios to refine their business model and brand, conduct user research, and launch a comprehensive website and app. The goal was to create a roadmap for future development and growth.
The solution encompassed a range of services, including:
OTT Apps & Admin
Marketing Website Business Strategy and Discovery
Business Model Canvas (BMC) Workshop and Gap Identification
Personal Growth Plan Discovery & Feature Prioritization
Product Vision Workshop and User Role Workshop
Product Roadmap & Release Plans
Design and Development Estimates
Integration with MAZsystems portal and Google Analytics
Comprehensive user research, including youth surveys and agency interviews
Brand refinement and style guide creation
Website design sprints and UI development
The collaboration between Kenechi and Eight Bit Studios yielded impactful and tangible outcomes, underlining the successful nature of the engagement. Key highlights include:
Impactful Research and Audience Engagement: Eight Bit Studios conducted crucial research and interviews with youth-serving agencies, rapidly building a direct and engaged audience for Kenechi.
Positive Platform Feedback: Kenechi's platform, praised for its color scheme and simplicity, aligned well with its mission, garnering positive user feedback.
Efficient Project Management: Utilizing weekly meetings and Smartsheet, Eight Bit Studios excelled in project management, keeping the project ahead of schedule with a focused project manager and an account manager for product queries.
Adaptability in Remote Work: Faced with the challenges of COVID-19, Eight Bit Studios adeptly transitioned to remote working, maintaining project momentum and quality without disruption.
The results of this engagement not only highlight the successful delivery of the project but also underscore Eight Bit Studios’ commitment to client satisfaction and adaptability in the face of challenges. Their approach has significantly contributed to Kenechi’s ability to connect with and serve its target audience effectively.