Put Ideas on Paper (or Whiteboards).

Find the Flow.

There’s always a flow. How are the main tasks accomplished? What decisions are made along the way? How do people discover the product? Map it all out using whiteboards, sketches, and wire flows.

Solve the Main Problem.

Most of the team’s energy should be focused on solving the main problem efficiently and better than anyone else.

Be Empathetic.

Use empathy for inspiration. Imagine being in the user’s shoes. What emotions would you be experiencing? The team must wrap their heads around the user’s point of view before they can translate the story into words, visuals and interactions.


  • Sketches
  • Inspiration Gallery
  • Brand Boards

Think Ahead: Prototype

The sooner we can get something clickable, the better. Solicit feedback regularly and consistently.