What started out as a seed of an idea has bloomed into a community of over 440,000 “Growers” who have submitted more than a million photo ratings, while helping thousands of people identify plants and learn about what plants grow in their region.
This grassroots movement didn’t happen by accident. The GrowIt! team has been dedicated to listening and engaging with its community, generating many connections and conversations across key industry channels.
GrowIt! is a social app that seeks to also provide a service to people looking for great plants. By utilizing various paid and unpaid social media content we seek to connect with people already talking about plants on different networks and bring them to ours by offering them “just a little bit more” than what they can do currently.
We’ve all seen a million “different” automated email companies. The story is getting boring. However, the story behind GrowIt! is not. It’s an idea that seeks to completely revolutionize the consumer plant industry. That makes for great news especially in tech circles seeking for something completely different to report on.
Every garden writer writes about plants all year long. They’ve been writing about the new color of geranium forever. GrowIt! not only gives them a chance to showcase something new and different, but it also gives them another outlet to showcase their plant knowledge.
We give garden centers an outlet to reach more customers in their local area, and in return they promote GrowIt! to all of their customers who are already buying plants. Landscapers promote the app by using it with their customers to select a product that will work and that the customer likes.
This dialogue has directly impacted updates to the platform such as: Plant identification, Improved search, optimized photo uploads, more robust profiles with the ability to create projects, the list goes on. Now with version 3.5 (our most ambitious update yet), GrowIt! users will enjoy the new Gro*wards program that will recognize their achievements and provide encouragement along the way.