We designed the GrowIt! app to be friendly and inviting. Custom imagery and color schemes give the app a bright, floral feel while simple iconography and carefully planned layouts provide a UI that's easy to learn and use. Users can quickly pick up and begin using the app with no learning curve or frustration.

Interactive activities such as the Lurie Garden Tour offer unique, location-based experiences for plant enthusiasts. Additionally, our special Gro*wards system uses fun illustrations to encourage and reward users for using the app and add an extra layer of engagement and fulfillment to the experience.