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Can we get more people growing plants?


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Can we get more people growing plants?


GrowIt! is a social gardening platform designed to engage the next generation of green thumbs, while giving experienced gardeners a chance to share their knowledge.

 

RELEASED JUN 2014

RELEASED FEB 2014

 
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The Need


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The Need


GrowIt! is the only social app that helps you find plants for your lifestyle and connect with other gardeners in your area!


What Retailers Want

GrowIt! also supplies Plant Retailers with the data that they need. For the first time, we will have data available that identifies consumer plant preferences like never before. Data like this can make retailers exponentially more efficient. They know who their customers are. GrowIt! can finally tell them what their customers like.

What Consumers Need

If you know where you want to plant something and what color you want, GrowIt! can help you out.

In the past, it could take hours to find and understand information on plants that would work well in a given area, or people resorted to trial and error with plants, taking a gamble with their money. Now, people can search for plants on GrowIt! by color, light, etc., and see what a plant has been rated by people nearby.

How GrowIt! solves this

GrowIt! is different from gardening apps in that it is the first app to allow users to rate plants. These ratings are the lifeblood of GrowIt! Plants are an extremely local thing. Flowers that look great in a landscape in Texas are probably not going to look great on a windowsill in Seattle.

GrowIt! uses geolocation to ensure users see only flowers, vegetables, and herbs that have been grown locally and rated by your peers. This will help the next generation gardener make better decisions, so that their first gardening experience is a success. 

 

 

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The Experience


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The Experience


Utilizing geolocation, the GrowIt! app connects you with growers in your region, so you can learn and explore what grows in your area. 

Explore

Discover the right plants for your garden. Sort plants by color, light needs, and plant type! GrowIt! includes all plants, not just one brand. 

Rate Plants

GrowIt! is the only app that allows you to rate plant pictures locally. By giving a picture a “Leave It”, “Like It”, or “Grow It” you can finally voice your opinion on specific plants.

Upload Pics

Upload pictures of your favorite plants to show your neighbors how great they look, or upload a picture of one of your least favorite to warn people!

Follow

Follow other users for gardening inspiration and ideas that work well in your area. See photos and comments of gardeners in the same area using geolocation technology.

 

Comment

Use the comment field to ask users for help, or simply to compliment their plants!

Identify

Help fellow growers by suggesting a name to identify the plant. Become the plant genius in your area!!! Plants that need suggestions will have a "Help Identify" tag on them. 

 


 
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The Brand


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The Brand


We developed a brand system that is bold, practical and memorable. The GrowIt! symbol represents both a plant marker and a map pin with a simple floral design inside.


Several brand options were proposed, each with their own impact and feel.

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The Design


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The Design


We designed the GrowIt! app to be friendly and inviting. Custom imagery and color schemes give the app a bright, floral feel while simple iconography and carefully planned layouts provide a UI that's easy to learn and use. Users can quickly pick up and begin using the app with no learning curve or frustration.

Interactive activities such as the Lurie Garden Tour offer unique, location-based experiences for plant enthusiasts. Additionally, our special Gro*wards system uses fun illustrations to encourage and reward users for using the app and add an extra layer of engagement and fulfillment to the experience.

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The Technology


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The Technology


Storage, User Accounts, and Privacy

GrowIt! began as an iOS application distributed through Apple’s App Store utilizing Parse.com for storage and persistence mechanism. We used the API and iOS framework provided by Parse.com as a means of data delivery to the Parse data stores. Adhering to the Parse terms, the GrowIt! work was protected by the privacy policies set forth by Parse.com. GrowIt! allowed for user accounts and Facebook authentication. We are able to leverage the security built in to both the Parse.com authentication process as well as both the Parse.com and native iOS Facebook integration points.

As we migrated our client off of Parse to a custom Ruby on Rails solution, our backend team developed a suite of APIs and a database schema to ensure the data was protected. Working with our hosting provider, taking this client to the next level of their product required one-way encrypted passwords as well as SSL certification to ensure API payload is secure for some common attacks.  As the client needs grow, we will explore more robust privacy solutions. As products grow, the need for thoughtful security and privacy plans becomes more and more important.

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The Plan


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The Plan


We believe that collaboration is the best path towards creating a great app, so we worked closely with the GrowIt! team during every step of bringing this project to life. The result is a smoother development process and a final product that exceeds our client's expectations.

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The Wins


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The Wins


 

 

What started out as a seed of an idea has bloomed into a community of over 440,000 “Growers” who have submitted more than a million photo ratings, while helping thousands of people identify plants and learn about what plants grow in their region.


454,894

USERS

203,833

PHOTOS

2.8M

PHOTO RATINGS


This grassroots movement didn’t happen by accident. The GrowIt! team has been dedicated to listening and engaging with its community, generating many connections and conversations across key industry channels.

Social Media

GrowIt! is a social app that seeks to also provide a service to people looking for great plants. By utilizing various paid and unpaid social media content we seek to connect with people already talking about plants on different networks and bring them to ours by offering them “just a little bit more” than what they can do currently.

Tech Blogs/Features

We’ve all seen a million “different” automated email companies. The story is getting boring. However, the story behind GrowIt! is not. It’s an idea that seeks to completely revolutionize the consumer plant industry. That makes for great news especially in tech circles seeking for something completely different to report on.

Garden Writers/Bloggers

Every garden writer writes about plants all year long. They’ve been writing about the new color of geranium forever. GrowIt! not only gives them a chance to showcase something new and different, but it also gives them another outlet to showcase their plant knowledge.

 

Garden Centers

We give garden centers an outlet to reach more customers in their local area, and in return they promote GrowIt! to all of their customers who are already buying plants. Landscapers promote the app by using it with their customers to select a product that will work and that the customer likes.


This dialogue has directly impacted updates to the platform such as: Plant identification, Improved search, optimized photo uploads, more robust profiles with the ability to create projects, the list goes on. Now with version 3.5 (our most ambitious update yet), GrowIt! users will enjoy the new Gro*wards program that will recognize their achievements and provide encouragement along the way.


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The Credits


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The Credits


Ball Horticulural &
Eight Bit Studios Present

A SETH REED & MASON DAY PRODUCTION


Executive Producers

John Ostler
Steve Polacek
Don Bora

Account Director

Brett Mackie

Project Managers

Jennifer Gardner
Heather Brown
Paige Busse

Quality Assurance

Ryan Striker

Creative Director

Jordan Polonsky

Design

Alison Sustarich
Angela Mitchell
Karli Kujawa Smith

Motionography

Alex Berkowitz

Interface Developer

Brian Toombs

Office Manager

Vanessa Morales

Community Manager

Megan Uithoven

Engineers

Tam Dang
Brent Grossman
David Johnston
Brian Lewis
Javier Otero

Meredith Elise Packham
Adam Schwem

Nemanja Stefanovic
James Stubblefield
Andrew Webb

Mark Winkler



“We want people to share their garden to inspire more growing, promote plants they love, and help others steer clear of plants that don’t perform.”

Mason Day & Seth Reed

Co-Founders of GrowIt!