This week's featured interview is with Tracey Wiedmeyer, CTO and Co-Founder of InContext Solutions.

InContext Solutions creates simulated shopping experiences for manufacturers and brands to test their product and retail experiences in a virtual 3D environment. Its like a video game but its not. Challenges for users testing package recognition and shopping experiences may need to charge down a simulated store aisle with a mission to find a specific product in a specific time. The platform has revolutionized the business of product and retail testing, which was previously required a building an actual physical environment. Tracey talks about getting checks from gramps and signing early contracts with the likes of Wrigley. It ain't easy.

Listen to Episode 32 at or thru iTunes Podcast