"Friends and Family" Build BIG Business - Early Funding with Tracey Wiedmeyer, CTO, InContext Solutions
InContext Solutions creates simulated shopping experiences for manufacturers and brands to test their product and retail experiences in a virtual 3D environment. Its like a video game but its not. Challenges for users testing package recognition and shopping experiences may need to charge down a simulated store aisle with a mission to find a specific product in a specific time. The platform has revolutionized the business of product and retail testing, which was previously required a building an actual physical environment. Tracey talks about getting checks from gramps and signing early contracts with the likes of Wrigley. It ain't easy.