Building a Lifestyle Brand - Custom Bikes, Good Coffee, & Tasty Eats with Mike Salvatore, Owner, Heritage Bicycles


This week's featured interview is with Michael Anthony Salvatore, Owner Heritage Bicycles.

Mike knows bikes - he's been building them for years in NYC and now at his shop here in Chicago. He also knows a thing or two about tech and building a Lifestyle Brand. The latter has provided him with a platform to dominate across numerous streams of media in the social web space, physical retail, and online commerce. 

Listen to Episode 36 at or thru iTunes Podcast