Get the prototype in front of your audience. If that’s not possible, bribe friends, family and colleagues. 

Get People Tapping.

Get the prototype in front of your audience. If that’s not possible, bribe friends, family and colleagues. 

“The first rule of research is don’t listen to users. Instead, observe their behavior.” says Tomer Sharon, Google Search User Experience Researcher. 

Avoid yes/no questions. Skip numerical response. Focus on questions about repeated behaviors.

Test Your Riskiest Assumption.

At this point, we’re working off many assumptions and not much to back them up.  We need come up with a way to test the one most core assumption. According to Tomer Sharon, Google Search User Experience Researcher, “If the riskiest assumption is not true, then the whole idea falls apart,”

 

Output

  • Adjusted scope and estimates
  • User Flow Architecture
  • Feature Requirements Doc
  • Technical Research
  • Assumption Test
  • Pitch Deck

Think Ahead: Build

HTML and App Development begin as design elements and are completed and refined. It’s still a bit early to dive fully into branding, but we should start seeing some emerging themes or motifs that could be the foundation for the brand system.