Brand Discovery


Brand Discovery

  • Goal: Discover, document and define the vision for the brand.

  • Deliverable:  A presentation deck and key assets for moving into the build out phase.


We start by listening and learning about your company and customers. Together, we collaborate to define the brand pillars.

START WITH WHY - Purpose, Positioning, Values, VIsion, Values, Promise

START WITH WHY - Purpose, Positioning, Values, VIsion, Values, Promise

FIND EMPATHY - Segmentation, Markets, Mindsets, Light Persona Development

FIND EMPATHY - Segmentation, Markets, Mindsets, Light Persona Development


The design team gathers inspiration as a conversation tool to discuss the design decisions that will best represent the brand.

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Design Concepts are created to serve as the foundation for the tone and style of