Brand Discovery


Brand Discovery

  • Goal: Discover, document and define the vision for the brand.

  • Deliverable:  A presentation deck and key assets for moving into the build out phase.

  • Timing & Cost: 3 weeks ($9,000)


We start by listening and learning about your company and customers. Together, we collaborate to define the brand pillars.

START WITH WHY - Purpose, Positioning, Values, VIsion, Values, Promise

START WITH WHY - Purpose, Positioning, Values, VIsion, Values, Promise

FIND EMPATHY - Segmentation, Markets, Mindsets, Light Persona Development

FIND EMPATHY - Segmentation, Markets, Mindsets, Light Persona Development


The design team gathers inspiration as a conversation tool to discuss the design decisions that will best represent the brand.

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Design Concepts are created to serve as the foundation for the tone and style of