Octane Rich Media

Our rich content partner gets a bleeding edge new site. (Seriously, if your fingers don't bleed, we failed.)

Relationships trump business and matter a helluva lot more than pixels and clicks. This is why Octane's new website means more to me than most projects. It represents the latest collaboration with one of my closest friends and mentors.

Jim Forni and I have been working together in some capacity since 1999, when I entered the workforce as a green eyed designer, eager to change the world with every bézier curve. He had confidence in me before I had it in myself. He's been there at each stage of my career and life, whether I needed a job, advice, or a double-expresso shot of inspiration.

We've been in the trenches together, fighting the good fight to do work we can be proud of. More than a decade later, we're still at it. Only this time, we've each brought back-up. Octane and Eight Bit have joined forces, bringing our complimentary studios together to forge an alliance that is destined to ... (you probably know where I'm going with this) ... CHANGE THE WORLD!

Our first joint was creating a series of campy videos representing Eight Bit culture to the delight and intrigue of people the world over. Octane knocked it out of the park. They listened to our ideas, performed some triage on our initial scripts, and it was game on. They handled every aspect of production: casting, locations, props, shooting, editing, and special effects. We had an absolute blast.

Now it was time for Eight Bit to step up and deliver a rebranded website for Octane that reflected the level of performance and professionalism we had just experienced during the video shoot.

We were responsible for logo, information architecture, design, and frontend tied to some slick Ruby on Rails with Brightcove integration that's housing over 200 videos. Be careful not to prick your fingers on the sharp corners. I believe John Ostler's are still bleeding from having to code them.