New Balance

An iPad app for demonstrating the most advanced running shoes in history.

Chicago has this amazing lake path that is covered by a snow bank 8 months out of the year. Tragic. However, in the "off-months," you're regifted one of the best places to run on earth. Leveraging that as our street cred, our good friends at Kunoichi brought us in to bring the iPad app noise.

Aside from whatever they wear at Area 51, New Balance is working on the lightest and most durable running/training shoes, ever. The new Lightweight Running and Minimus product lines needed a companion for their journey into the future. We built a custom iPad app for their sales staff to help explain the new technologies, present videos, and give an overall picture of the product lines to New Balance's executive team.

Website URL:

NewBalance.com

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