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Start with Why


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Start with Why


The foundation of your brand is NOT a logo. It’s what you stand for.

The best brands are very clear on why they exist. Your brand is a platform of beliefs and values that guide your decisions. Start with having authentic answers to the following questions:

Why does your company exist in the first place?

What will you be known for?

What’s your vision for the future?

What do you value most?

What promises will you make to your customers

 
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Then find empathy


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Then find empathy


You must deeply understand your customers’ feelings, thoughts, and attitudes.

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Deliver an Experience


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Deliver an Experience


Solving a problem is great, but doing that AND creating an unforgettable experience? That’s magic.

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How Do We Get There?


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How Do We Get There?


When it comes to the process of building a brand, you have to think in layers and bricks. Great brands are not built in a day or perfected in 2 rounds of revisions. 

Brand Discovery


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Brand Discovery


Brand Discovery

  • Goal: Discover, document and define the vision for the brand.

  • Deliverable:  A presentation deck and key assets for moving into the build out phase.


We start by listening and learning about your company and customers. Together, we collaborate to define the brand pillars.

START WITH WHY - Purpose, Positioning, Values, VIsion, Values, Promise

START WITH WHY - Purpose, Positioning, Values, VIsion, Values, Promise

FIND EMPATHY - Segmentation, Markets, Mindsets, Light Persona Development

FIND EMPATHY - Segmentation, Markets, Mindsets, Light Persona Development


The design team gathers inspiration as a conversation tool to discuss the design decisions that will best represent the brand.

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Design Concepts are created to serve as the foundation for the tone and style of 

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Brand Build Out


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Brand Build Out


Brand Build Out

  • Goal: Create all key graphic visual elements based on momentum of the discovery phase.

  • Deliverables:  Typography, Interface icons, Twitter Bootstrap Components, Sprite Board, Final Logo.